Importance Of a Buyer Persona In Content Development
Nowadays marketing of a product is majorly customer focused compared to the traditional form of marketing which is marketer focused. It is not about what the marketer want to sell or what the company want to produce but what the customer want to buy. It is all about the customers WANTS.
The hidden ‘footprints’ of Olumo Rock
We were headed to the Olumo Rock Tourist Complex, perhaps the most celebrated attraction in Abeokuta, Ogun State; but the journey from Lagos that should last roughly one hour ended up taking three hours. So when the bus finally pulled up in front of the gates, we started the tour immediately. The Olumo Rock
DESIGNSCOOK: Online marketplace for designers
Nigeria is fast becoming the biggest online marketplace in West Africa, if not in Africa. There is practically almost a marketplace for any field or market that is available online. With the advent of the likes of Konga, Jumia, Paga, IrokoTV, Jobberman, etc which are all marketplace and e-commerce sites for all forms of transactions,
Preparing For Examinations With PREPCLASS
As of December 2014, the statistics in respect of the level of performance by secondary school students in the WAEC examination is on serious declination path with over 70% failing the exams. There is no doubt that there is a serious challenge with the quality of our education, the curriculum, school system and the teachers.
Meet The Traffic Finest
With about 9,100 roads in Lagos State and hundreds of thousands if not millions of cars, buses, trailers, motocycles and tricycles plying the roads on a daily basis one can just imagine the chaos that will arise on the road. Lagos is said to have a population of about 21 million
Give and Not Take
A couple of days ago i checked my facebook feed and I found a post from one of my college mates in boarding school years ago. One of our classmates was going through difficult times and could not bear it again and thus he took his own life. I broke
The Place of Mothers, Family and Proper Upbringing In The Society
https://youtu.be/T51G5j0c10A Any one ever watch Frank Spencer's TV Series 'Some Mothers Do Have Them' back in the early 90's then will really titled the scene above that happened at the #Baltimoreriot the same. Many could not believe the story of the woman that picked out her son from the whole crowd at the scene of the
American Politics and the TV Series
It all started out with #24 for me. When it first came out in the United States I had a family friend that sent the first eight season to us in Nigeria. That started the beginning of my observation of how American TV series sort of determines the American politics. It is a
Are We Just Ignorant of Issues Around Us Or We Just Choose To Be Clueless?
This was the question that came to my mind after I was part of an incident that happened at the bus stop while waiting for the bus that will take me to my destination. If you are very familiar with Lagos you will know what a good traffic day looks like. This particular evening there
Venice, Magical City On Water
This is my brief description of Venice: a city with priceless historical heritage; a creation of the ingenuity of minds with incomparable skill sets. Venice is a city in northern Italy known both for tourism and industry, and is the capital of the Veneto region. It is one of the